The Never Quit Grip originated as a result of observing the tendencies of a group of squared away high-tempo operators who grabbed at the magazine well of their AR-15/M16/M4 carbines while training and in operations. Many times these guys would even opt to grab the magazine well even if they had a forward hand grip on their expensive rail systems!
Anyway, after some in-depth Q and A and asking for more justification of their hand position of choice, there was only one answer...
Okay, let’s see here, round out the hand more…give it a good texture and feel…give the shooter a sense of confidence in their grip.
Make it so won't slide around or crack under extreme cold and can take the heat.
Okay what else? Design it to be easily installed (the Never Quit Grip can be easily installed by simply releasing the trigger guard pin, sliding the grip over the mag well and then closing the trigger guard). Make it oil and UV resistant. Make it last, and make it affordable!
Hold on, best of all. Put a logo on there for the "good guys" that lets everyone know that they will never compromise, never forget and never quit! No matter what the odds are.